Representing FMCG Excellence in Kuwait since 1965


Read more

Our History

Established in 1965, White Stores Company is one of the leading trading houses in the State of Kuwait with sales in 2018 in excess of U$D 200 million.

We have been successfully representing a number of leading Fast Moving Consumer Goods (FMCG) multinationals such as British American Tobacco, L'Oreal, Friesland Campina, Pladis, Gemco, Carslberg, Ahmed Mohammed Saleh Baeshen & Co., Smuckers, UGHI.

Our vision has been to focus on growth, by continuously striving to increase market share or by expanding our portfolio of FMCG products. Heavy Investment in IT has enabled us to enjoy leadership in sales technologies which has given us an edge over & above competitors. Most importantly, we understand that as a service provider we need a winning organization that recruits, retains, and rewards best in class talent.

Welcome to White Stores

Your Partners in Excellence

Tobacco Division

Exclusive representation of British American Tobacco since 1965 and commanding 22% of the Combustible Products market, the division enjoys the latest in Sales Distribution Technologies, driven by a fully automated hand held sales system, achieving the highest service levels in the Middle East, with full 100% coverage, the highest daily effective calls in the region, and < 1% Out of Stock in the market making us the Best BAT Distributor in the Middle East.

  • Dunhill
  • Kent
  • Vogue
  • Lucky Strike
  • Benson & Hedges
  • Rothmans
  • John Players Gold Leaf
  • Wills Gold Flake
  • VUSE

Food Division

Specialists at Nurturing Premium Brands, Forging Partnerships by a building a Shared Strategic Vision & Commitment to Principals, and led by a Management Team that is characterized by High Professionalism and an Open Forum, Driven by Growth, with High Market Penetration at 100% Coverage of Cooperatives & Key Accts, Consistency and Focus on Visibility and Merchandising, backed by a Team of 26 Sales Representatives and 60 Full Time Food-Merchandisers, Implementing Year Round Promotions with High Consumer Reach, all with a Cost Conscious approach of Investing Wisely, and a Superior Delivery Service Level that is Unmatched, and Backed by the Company's Financial and Technological Prowess.

  • Rainbow Milk
  • Omela
  • McVities Biscuits
  • Carr's
  • Ulker
  • Godiva
  • Rabea Tea
  • American Gardens
  • Sue Bee Honey
  • Diamond Foil
  • Moussy
  • Robin Hood Cake Mix
  • VIV Cow Ghee
  • Falcon
  • Veelman
  • Josiane
  • Baby Joy
  • UNO

L'Oreal Division

Exclusive representation since May 1999 of the world leader in Health & Beauty, and serviced by an army fully dedicated sales managers, brand managers, sales teams, beauty advisors, and other staff encompassing three Departments: Consumer Public Supermarket, Consumer Public Make-up, and Salon, becoming leading contenders in every category.

  • L'Oreal Paris
  • Garnier
  • Maybelline
  • L'Oreal Professional
  • Kerastase
  • Matrix
  • Essie
EssieMatrixKerastaseL'Oreal ProfessionalMaybellineGarnierL'Oreal ParisBaby JoyRobin Hood Cake MixMoussyDiamond FoilSue Bee HoneyAmerican GardensRabea TeaGodivaUlkerCarr'sMcVities BiscuitsOmelaRainbow MilkVUSEWills Gold FlakeJohn Players Gold LeafRothmansBenson & HedgesLucky StrikeVogueKentDunhill